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Live Coverage

Scotsland 2022

After about two years, Scotsland has returned. Scotsland is a school-wide event where students watch performances or do activities arranged by ASB and clubs. We used our three social media platforms, Instagram, Twitter, and Snapchat, to cherish the memories made that can be looked back on as it is the last school-wide event of the year. We posted various content, such as videos of dance and singing performances, pictures of students doing activities, and interviews.

Live coverage: About

Instagram

Live coverage: Testimonials
Live coverage: Testimonials
Live coverage: Testimonials

Twitter

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Live coverage: Testimonials
Live coverage: Testimonials

Snapchat

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To view more content, add @scotscoop on Snapchat!

Live coverage: Testimonials

Analytics

Since it was a school-wide event and had many events, we wanted to capture as many students in action as possible. Our audiences include students from Carlmont High School, so audiences will be very interested in the posts as they may consist of them or their friends. For that reason, we can see the engagements increase on all platforms.


(Note: Snapchat does not have an analytics feature, so only Instagram and Twitter data are shown)

Live coverage: About

Instagram

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Live coverage: Testimonials

Twitter

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Live coverage: Testimonials
Live coverage: Portfolio
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