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Highlander Newsmagazine

Every month, a new issue of Highlander Newsmagazine arrives. With so much effort put into every page of the magazine, our job as the social media team was to advertise them and make them known. One of the ways we publicized the magazines was through the use of the chalk wall at our school, which hundreds of students walk past every day. We drew teasers and updated them once the magazines arrived. Another way we advertised the magazines was through Scot Scoop's Instagram. We would create a sneak peek post and then an announcement post of its arrival.

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Packages

Scot Scoop has made multiple packages covering from school events to national news. We would make a pre-announcement of the package and then do a follow-up post when everything was ready and published. We created separate posts for each content made and added a link, making it more simple and easy to take in all of the content. An example is shown below.

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